Why Purpose?

Your Purpose. Your aim or goal. Your reason for being. Your reason for getting up in the morning. You may not have considered the first three items, but most of us have wondered about a reason to get up in the morning, at least occasionally. The power of purpose, is about that reason: to help you unlock the purpose of your life.


Richard Leider

Welcome to the Power of Purpose.

Richard Leider is widely recognized as one of the top executive coaches in the world, for his work helping 100,000 leaders from more than 50 corporations discover the power of purpose. Richard is the author of nine books including three bestsellers, and his books have sold over one million copies in 20 languages.

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Richard’s books for purposeful living

Richard is the author of nine books, including three best sellers, and his books have sold over one million copies. Repacking Your Bags and The Power of Purpose are considered classics in the personal growth field.

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Featured Article

Unlock the Power of Purpose

A sense of life purpose promotes physical, mental, and spiritual health. People who seek meaning beyond themselves are healthier, happier, and live longer. It’s vital to our well-being that we maintain strong feelings of purpose and community. For some people, life purpose is a spiritual concept, or has a religious dimension. For others, it’s a more secular notion, a need to be valued as a member of a family or group. Not everyone feels the need for a philosophy of life purpose but we all need to be needed. Purpose is fundamental. Mattering, ultimately, matters. As we mature through the phases of our life, experiencing various levels of psychological, emotional and, ultimately, spiritual growth, we may come to think more deeply about our life purpose and find ourselves yearning for deeper levels of meaning. Many people, at some phase of their lives, feel stuck, going nowhere, drifting without direction, wondering “what is the point of it all?” Here are some ways to unlock the power of purpose and answer that question. Do you believe you have a purpose, or you can choose one? Consider choosing a new mindset – that of “living purposefully” rather than “having a purpose.” Living purposefully

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Featured Events

Money For Lunch Talk Show

Richard Leider will be the guest speaker on the Money for Lunch blog talk radio series.  He will share insights from his book, Life Reimagined. Click here to learn more about the Money For Lunch…

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Omega Institute

Based on Richard’s newest best-seller, Life Reimagined, this workshop shows how each of us is an “experiment of one.” Each of us has the right and the responsibility to choose our own way, throughout all…

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Find meaning. Live longer, better.

Blog Posts

Are You Reimagining? … The 6 Tips for Reimagining Your Work and Life

Reimagining is the ongoing and continuous activity of reflection and choice.  Rearranging our priorities.  Reframing our vision of the good life.  And uncovering a new sense of being alive. Reimagining…

Select Reading from Richard’s Library

Read any good books lately?  (I get this question all the time!)  If you’re like me, I would hope you go through life as a perpetual student (only without the…

Sun Current Newspaper Interview

Richard Leider was recently interviewed for an article with the Sun Current Newspaper on the topic of Edina Reimagined. Click here to read the article.