Why Purpose?

Your Purpose. Your aim or goal. Your reason for being. Your reason for getting up in the morning. You may not have considered the first three items, but most of us have wondered about a reason to get up in the morning, at least occasionally. The power of purpose, is about that reason: to help you unlock the purpose of your life.


Richard Leider

Welcome to the Power of Purpose.

Richard Leider is widely recognized as one of the top executive coaches in the world, for his work helping 100,000 leaders from more than 50 corporations discover the power of purpose. Richard is the author of nine books including three bestsellers, and his books have sold over one million copies in 20 languages.

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Richard’s books for purposeful living

Richard is the author of nine books, including three best sellers, and his books have sold over one million copies. Repacking Your Bags and The Power of Purpose are considered classics in the personal growth field.

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Featured Article

Unlock the Power of Purpose

A sense of life purpose promotes physical, mental, and spiritual health. People who seek meaning beyond themselves are healthier, happier, and live longer. It’s vital to our well-being that we maintain strong feelings of purpose and community. For some people, life purpose is a spiritual concept, or has a religious dimension. For others, it’s a more secular notion, a need to be valued as a member of a family or group. Not everyone feels the need for a philosophy of life purpose but we all need to be needed. Purpose is fundamental. Mattering, ultimately, matters. As we mature through the phases of our life, experiencing various levels of psychological, emotional and, ultimately, spiritual growth, we may come to think more deeply about our life purpose and find ourselves yearning for deeper levels of meaning. Many people, at some phase of their lives, feel stuck, going nowhere, drifting without direction, wondering “what is the point of it all?” Here are some ways to unlock the power of purpose and answer that question. Do you believe you have a purpose, or you can choose one? Consider choosing a new mindset – that of “living purposefully” rather than “having a purpose.” Living purposefully

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Featured Events

Fred Forum 2015

Richard Leider will be a featured speaker at the Fred Forum 2015 that runs from September 30th through October 2nd in Denver, Colorado. Click here to learn more.

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Global Institute for Leadership Development (GILD) Annual Conference

The annual Global Institute for Leadership Development™ (GILD) is more than a standard leadership conference—it’s an event like no other, with five action-packed days complete with a 360-degree assessment, one-on-one coaching, small-group learning sessions, and…

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Find meaning. Live longer, better.

Blog Posts

Why Write a Life Purpose Statement

Having a life purpose is fundamental to living a conscious life of your own creation. •    Do you often yearn to use your “gifts” to contribute more to life? •  …

The Purpose Checkup

What is your purpose? We all have a unique gift and were put on this earth to share it. What is yours? The first step toward unlocking your purpose is…

Are You Reimagining? … The 6 Tips for Reimagining Your Work and Life

Reimagining is the ongoing and continuous activity of reflection and choice.  Rearranging our priorities.  Reframing our vision of the good life.  And uncovering a new sense of being alive. Reimagining…