What’s Your Story

To create and to communicate your offer, you must share your story with your key “connectors.” You cannot inspire others unless and until you are inspired yourself. You must, first, be able to answer these three questions:

1. What do you do?
2. What are you passionate about?
3. What is it about your offer that “makes your heart sing?”

The best way to create and to communicate a great offer is to do what you love. Once you clarify what makes your heart sing, your offer will come to life!

Master the art of telling your story:

• What is your story?
• Why should someone care about it?
• What’s one simple example people can relate to?

Passion is fundamental to purpose. If you can’t figure out your purpose, figure out your passion. Passion leads directly to purpose. Passion is “a positive intense feeling that you experience for something that is profoundly meaningful for you as an individual.”

Once you are passionate about your story, answer the four core questions about communicating your offer. Select a Sounding Board to try out your answers and do the Fieldwork requested.

Communicating Your Offer requires four simple steps:

Step One: Identifying Your Ideal Clients
Step Two: Occupying Your Niche
Step Three:Communicating Your Story
Step Four: Connecting With Your Connectors

Step One: Identifying Your Ideal Clients

1. Who is your ideal client? Picture your ideal client situation; what do they want? How can you help them get it?
2. What is the #1 thing your client is willing to spend money on?
3. What investment (money and time) are you asking your client to make? Be specific.

Fieldwork: Share your ideal client profile with your Sounding Board.

Step Two: Occupying Your Niche

1. What “niche” do you want to occupy?
2. Who are the leading-edge firms and/or people occupying your niche?
3. What is your unique offer in your niche? What makes you and your offer of distinct value?

Fieldwork: Discuss your space and distinct offer with your Sounding Board.

Step Three: Communicating Your Story

1. My name is _________________________ and I am a _______________________________.
2. My offer is to ______________________________________________________________.
3. My offer is distinct because __________________________________________________.
4. As a result of your investment in my offer, you will ______________________________________________________.

Fieldwork: Complete and then practice reading the above aloud. Do you feel a deep resonance? Communicate your story to your Sounding Board. Do they feel a deep resonance?

Step Four: Connecting With Your Connectors

1. Envision an ideal client success story? (How did this client find you?)
2. Who are your connectors? Who are the key people who connect clients with you?
3. How can you raise your connector profile in the niche you want to occupy?

Fieldwork: Discuss your connector profile with your Sounding Board? Make a list of your best connectors!